Social media presence is necessary for every business. It is the establishment of a brand’s authority and the easiest way to communicate with the target audience. To be precise, whether your business is a small Etsy shop or a mass-producing market giant, every business needs a social media presence in this digital age. It plays an essential role in the marketing strategy and opens many doors for you.

Social media platforms help creators and consumers to connect and find a middle ground.  It helps businesses find the right audience, increase awareness about the brand, and also helps in boosting leads. The consumer, on the other hand, is rewarded with customized, innovative services: the things that they want and more.

When it comes to the use of these platforms for online campaigns, the jargon and buzzwords quite often confuse the layperson. In truth, social media management is an easy task; if handled in a cautious and organized fashion.

The process of creating content and publishing it on a platform seems to be a daunting task. However, if you make use of a few creative apps, you can be on top of your game!

Here are a few excellent tools that will help in the management of your social media apps. From apps to help you assemble ideas, to websites that help you discover your aesthetic, we have got it all covered. We hope that this carefully curated list will help you avail the best! Get ready with your note-taking tools and start writing.

1. PostPlanner

PostPlanner is an ideal solution that not only solves your social media woes but also does not cost a hefty amount. If you are a business owner taking their first steps in the market, you will approve of PostPlanner’s cost-effective services.

It simplifies the first three steps of an active social media strategy; the search for quality content, planning a publishing schedule, and posting consistently.

The wide range of budgets it includes is $3, $11, $24, $59, $129, and $299 per month.

2. Hootsuite

Hootsuite is a pioneer in the field of social media management. It offers multiple tools such as bulk schedules, access to up to 35 social media apps, and a vast space to manage all at once. The service is used by a majority of Fortune 100 companies and has over 15 million users worldwide. It provides you with an opportunity to curate your content and divide it across all of your channels.

So, if you have a campaign for a company, such as The Leather Skin Shop, you can collect all of your creative ideas in a single space and develop a schedule for all of the posts at once.

They offer a free plan, $29, $129, and $599 per month, and also enterprise pricing with a free trial for 30 days. Now that’s what we call a steal.

3. MavSocial

If your work needs a vibrant visual, then MavSocial is precisely what you are looking for. It is an all-in-one platform for all your social media management requirements. It may seem a little bit on the pricier side, but the ability to control your Facebook ads makes every penny worth spending. It helps you in scheduling, reporting, and monitoring your social media pages.

Whether you head a collaborative Instagram campaign, or a project across Twitter, Facebook, and Instagram, MavSocial is the Rosetta Stone. Their prices range from $19, $78, $199, and $499 per month. They also have a 7-day free trial. This sure seems to be an exciting deal!

4. Sendible

Sendible caters to the needs of agencies. It can cater to several clients at once. The customizable dashboard provided by this app is the highlight of its success. It gives a graphics editor and also has a built-in automation process for repetitive tasks. They offer a 30-day free trial with pocket-friendly packages for $29, $99, $199, and, $299 per month.

5. Buffer

Buffer is the answer to streamlining your social media. It is intuitive and a platform trusted by multiple businesses, agencies, brands, and also individuals. It helps build consumer engagement in a meaningful manner. The results of Buffer’s success are evident in the user’s social media.

They offer as many services as you would like, analytics, engagement, team collaboration, and also publishing. Their prices range from $15, $99, $199, and $399 per month. They also have a forever-free plan, and that is something one cannot ignore!

Take away

Social media offers a trove of valuable opportunities to gain insights into consumer behavior. It boosts interactions and helps you establish a more significant customer base. If you use social media smartly and make use of excellent tools available on the web, you will be able to conquer all of your challenges and win over the hearts of the customers. If you maintain an authoritative presence through your media, you shall establish yourself as a leader in your niche of the market.

When it comes to social media management, there is a multitude of options available for you to choose from. The flexible price ranges and excellent features, add new feathers to the hats of each company. Take your time in comparing the options before you make a decision, for this is precisely where your social media presence shall be made!

Author Bio:

About Michelle Joe: Michelle Joe is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries and experiences, and express herself through her blogs. You can find her on Twitter, LinkedIn, and Facebook.